Advanced Selling Online

Online Skills Training Career Development
Professional Instruction easy to use
Learn at your own Pace

Solid information on business networking, business collaboration on the net, researching your target market for increased sales, international markets and advanced website management and e-commerce.

Estimated program length : 20.5 Hour(s)

Advanced Essentials of Selling Online Only $99.95 Buy Now
Business Communication Online Business Collaboration Online Research Your Target Market Research Risk Adding Value to Your Web Site Adding Advanced Web Site Features Planning Your Online Shopping Site Web Site Basics Using Multimedia Online Introduction to IT Consulting Smart Solutions for Your Business Introduction to Operations Management
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Smart Solutions for Your Business

Get more value from your business web site.

Module Outline

Doing business on-line involves more than creating a web site. In fact, your business web site is just the beginning. You also need an effective e-marketing strategy that will bring visitors to your site and then turn them into buyers. In this module you will find out how e-marketing is similar to – and also different from – traditional marketing. You will also learn about tools that can help you develop an e-marketing strategy that works for you. The module is based on a case study of a business owner who is looking for more – increased sales, new markets and more return on his e-commerce investment. Find out how he gets what he wants.

On completion of this 0.5 hour module you should be able to:

Identify key differences between electronic marketing and traditional marketing.
List some on-line promotion strategies.
Discuss the business benefits of electronic newsletters.
Identify security concerns associated with doing business on-line.
Identify sources of assistance for Canadian SMEs that want to improve the return on investment for their business web site.
Skill Set

E-COMMERCE
INTERNET
SMALL AND MEDIUM-SIZED BUSINESS MANAGEMENT