Increasing Web
Site Traffic
Harness the power of search engines to market and promote your
web site.
Module Outline
Your web site has been launched, the visitors are coming, and
you’re off to a great start. What comes next? This module
will help you explore and refine your Internet strategy so that
your web site can become your most effective marketing tool. We’ll
investigate the web features that can improve communications with
your customers and keep them coming back to your site. Finally,
we'll consider ways to measure customer visit behaviour.
Learning Objectives
On completion of this 2 hour module you should be able to:
Identify strategies to increase traffic to your web site.
List factors in attracting and maintaining online customers.
Identify popular features of web sites.
Skill Set
E-COMMERCE
MARKETING
CUSTOMER RELATIONSHIP MANAGEMENT
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