Marketing Basics
for Business Web Sites
Apply traditional and Internet marketing principles to your web
site.
Module Outline
How do you turn web visitors into online buyers? What are the
secrets to success when marketing over the Internet? Organizations
of every size, from one-person operations to SMEs to multinationals,
now have the capacity to compete successfully in the global marketplace,
and consumers have greater choices than ever before when making
purchases. In this module, we will review the basics of advertising,
and apply them to online business. We will examine ways to identify
the target market and create an effective e-marketing strategy.
Lastly, we will turn our attention to some key technical aspects
of e-marketing, including choosing a domain name and improving
your ranking in search engines.
Learning Objectives
On completion of this 2 hour module you should be able to:
Briefly outline the basics of marketing on the Internet.
Identify ways to research your target market.
List the steps in an effective e-marketing strategy.
Identify online marketing strategies that will draw traffic to
your web site.
Skill Set
E-COMMERCE
MARKETING
SMALL AND MEDIUM-SIZED BUSINESS MANAGEMENT |
