Building Web Site Traffic
A Web site's success is measured by presence and traffic. This course
is designed to help participants understand the fundamental issues,
practices and strategies involved in building Web site traffic. The
course seeks to familiarize participants with key terms and concepts
involved with Web site traffic. Issues involved with traffic management
are discussed and traffic-building practices and strategies are explored.
After completing this course you will be able to
Understand the terms and concepts of Web site traffic
Understand the log file
Recognize the issues impacting Web site traffic
Recognize the elements of Web site traffic
Identify various traffic-building practices
Explore the concept of traffic management
Develop a traffic-building strategy for long-term success
This course is intended for a broad audience including entrepreneurs, small
businesses and global organizations. This course provides substantive insights
for managers involved in electronic commerce as well as strategic aspects for
senior-level strategists
Description
A Web site's success is measured by presence and traffic. This course
is designed to help
participants understand the fundamental issues, practices and strategies
involved in building Web
site traffic. The course seeks to familiarize participants with key
terms and concepts involved with
Web site traffic. Issues involved with traffic management are discussed
and traffic-building practices
and strategies are explored.
Audience
This course is intended for a broad audience including entrepreneurs,
small businesses and global
organizations. This course provides substantive insights for managers
involved in e-commerce as
well as strategic aspects for senior-level strategists.
Prerequisites
None
Course Duration
»
This course takes 25 to 35 minutes to complete.
Objectives
After completing this course you will be able to
»
Understand the terms and concepts of Web site traffic
»
Understand the log file
»
Recognize the issues impacting Web site traffic
»
Recognize the elements of Web site traffic
»
Identify various traffic-building practices
»
Explore the concept of traffic management
»
Develop a traffic-building strategy for long-term success |
