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Sales
Training
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| Customer Support and Personalization | ||
| Customers and the Internet | ||
| Improving Customer Loyalty | ||
| The Basic Internet Marketing Model | ||
| The Internet and the Digital World | ||
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| Goal Commitments and Challenges | ||
| Goal Contracting | ||
| Goal Setting: An Overview | ||
| Improve Your Listening Skills | ||
| Managing Priorities | ||
| Managing Anger at Work | ||
| Personalizing Your Goals | ||
| Time Management for Employees | ||
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| Basic E-Commerce Security | ||
| Building Web Site Traffic | ||
VIEW DEMO To view a demo please visit our website link. To view a demo you need to visit our website and click the link. If you do not have a shockwave player it will ask you to download it. You only need the shockwave player for the online demos only, although they are the same as the product for web purposes we have configured them to play in shockwave. Shockwave is similar to a flash player and can be downloaded free from Macromedia
shockwave.com |
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The Internet and the Digital World
This course teaches you how the Internet has changed the way companies connect to their customers. You will learn how the Internet has expanded opportunities for branding, innovation, pricing, and selling. The course explains how the Internet has produced new ways of thinking about time and distance and has opened new distribution channels and markets. You will learn to take advantage of the convergence of powerful digital technologies and use digital environments in marketing.
After completing this course you will be able to
Identify how the Internet affects business
Understand how the Internet is personalizing the marketing process
Identify the types of digital environments and how they affect marketing
Explain how digital convergence is causing industries, technologies, and content
to overlap
Description
This course teaches you how the Internet has changed the way companies
connect to their
customers. You will learn how the Internet has expanded opportunities
for branding, innovation,
pricing, and selling. The course explains how the Internet has produced
new ways of thinking about
time and distance and has opened new distribution channels and markets.
You will learn to take
advantage of the convergence of powerful digital technologies and
use digital environments in
marketing.
Audience
This course is designed for marketing and sales personnel.
Prerequisites
None
Course Duration
»
This course takes approximately 30 to 45 minutes to complete.
Objectives
After completing this course you will be able to
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Classify the three stages of Web communication
»
Identify how the Internet affects business
»
Understand how the Internet is personalizing the marketing process
»
Explain how the digital world works
»
Identify how Moore's law affects digital technology costs
»
Understand the importance of input substitution
»
Identify the types of digital environments and how they affect marketing
»
Explain how digital convergence is causing industries, technologies,
and content to overlap
»
Recognize how digitization affects marketing