Knowing Your Web Customers

Products

Resources

Specials

Summary:

Those who understand how and why their customers individually buy their products will win the battle for customers in the future. This training course is about getting the right product at the right price in front of the right customer at the right time. During this program, you'll learn about the five different types of customer bonding. You'll also learn how recency, frequency and monetary value relate to profitability. In addition, you'll learn the rules for maintaining customer privacy.

Outline:

Introduction
Knowing Your Web Customer
March Toward the Customer
Customer Bonding
The Value of Customer Centricity
Getting to Know Your Customer
Getting to Know Your Customer
c
Summary

Applicability:

Non-Managers, Front Line Managers, Mid-Level Managers

Author(s):

Jim Sterne

Technical Requirements:

Any Pentium-class PC with 64MB Ram. Windows 95, 98, NT, ME, 2000, or XP. 90MB disk space required for the Mobile Learner. Internet Explorer 5.0 or higher required. 56K minimum connection speed. Windows Media Player. JavaScript must be enabled. Java permissions. Microsoft VM or Sun Java VM 1.4. Netscape and AOL browsers not supported.

Copyright Information:

Various trademarks held by their respective owners.

Terms of Use:

None