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  • 12Dec

    The conversion Problem SEO specialist what is a Conversion Ratio.

    Brand Development Online, SEO SEM Tutorials, Webmaster Tips No Comments

    As an SEO you’ve done your job, increased visitors from the site by a substantial margin. 

    But wait there is something more important and pressing, your conversion ratio.  Is it better to have 1000 visitors and sell 5 items or have 100 visitors and sell 5 items?  Trick question…..  not really.

    The conversion ratio, is 5% at 100 visitors which is a nice healthy ratio.  Your conversion ratio is only 0.5% with 1000, this is something that needs attention.  To sell 6 items you would only need another 20 visitors on the 100 site but a big 200 with the 1000 site.

    Conversion is ultimately one of the most important aspects of your SEO work.  Goal of any website is to do something, meet a goal which should be predetermined in the design stage.  Know what you want to accomplish and the message you want to say.  Include what you want your visitors to get out of your site, what is the purpose?  Determine what your goals are in order to find if your site is converting into those goals.   You need to have goals setup in order to achieve what you want on the site.

    You only have precious 2-5 seconds to keep you visitor attention on your site.  You need to captive them within these precious first second or they will hit back and move on. This is where your goal comes in play, you need to be working towards this goal whatever it may be either time on site, selling your products or other connection goals. 

    If your conversion ratio is low you need to ask yourself why are people not achieving the goals I have set out?

    Are the calls to action clear?

    Are the calls to action easy to find?

    Are there too many calls to action?

    Is your message and goal clear to the first time user?

    I would suggest using a tool such as website optimizer from Google.  This tool allows you to setup testing environments and actually test get real results.  By testing and finding results you can increase your conversion ratio.  Test see what works, make the change and test again.

     

    Lars Svekis

    Digital Marketing Strategy Specialist

    @lsvekis

    Tags: , , , , ,

  • 02Dec

    Blog all the way to good Search Engine listing

    Brand Development Online, Make Web Page, SEO SEM Tutorials, web Development, Webmaster Tips 2 Comments

    Importance of blogging

    Blogs are a great way to get better ranking on Google.  New constant content is what search values the most and seeks out.  In this ever changing internet world content is king and always has been.  It’s the constant that doesn’t change, fresh new good relevant content is what drives the information age.

    People are online looking for content, over 70% percent of search engine users have reported that new content is what they are looking for.   Just look at what’s trending on search engines, never anything old just what’s in the news and what people are talking about.

    Blogs are a great way to get into the conversation.  With update information about a company’s services or products they are a good first source of information for anyone new to the website.  It’s a great way to produce content and engage visitors.

    Blogs have a personal appeal to the reader, providing an excellent opportunity to introduce the people that work for the company.  Blogs are great to spread with social booking marking and being social is what its all about.

    Blogs can start a discussion, allowing comments in blogs provides a simple two way conversion about a topic.  Start a conversation now.

    Blogs can also help develop online relationships, with visitors.  They will return for more content is they feel the blog content is something that is worthwhile reading.

    RSS feeds are easy from blogs and can be used as a simple resource to redistribute content.  RSS feeds can be feed out to other sites, including programs like outlook which will take a constant stream of new content.

    Search engines like blog content because its fresh and new.  Better search engine response will lead to higher ranking and more traffic.  Content rich sites attract even more inbound links which serve to drive more traffic.  Frequent updates lead to search engine bots coming back for more and this leads again to better indexing and better results.  Blogs also develop a following and can be used to grow your reach outwards.

    When in doubt create a blog, a great resource tool to expand your existing website.  Install a WordPress blog today.

    Lars Svekis
    Digital Marketing Strategy Specialist
    @lsvekis

    Tags: , , , , ,

  • 25Nov

    Value and Common sense

    Brand Development Online, SEO SEM Tutorials, Social Media 2 Comments

    Create something of value online and you will have people coming back for more.  Quality is more important than quantity online, it wins every time.  Search engines are looking for quality, unique different content.  Spending extra time to make something more worthwhile will benefit you in the long run.  The search engines will rank you better and your visitors will return, follow you and even help spread the word about what you have to say.  This way you can enjoy the benefits from the multiplying effects through social media and social booking marking site.

    Its easy to waste time creating content online that will is not effective.  People reproduce same content over and over again not providing any real value to visitors.    The internet is plagued with parrots who repeat the same thing over and over again.  They are not able to establish their own identity and only repeat content that is already out there.

    Differentiate yourself from the crowd, unique content and ideas is the direction to go.

    Lars Svekis
    Digital Marketing Strategy Specialist
    @lsvekis

    Tags: , , , , , , ,

  • 24Nov

    Build a solid brand to stand out from the crowd

    Brand Development Online 2 Comments

    Picking a theme and staying true with it is a great place to start developing yourself and your business online.  One of the most important parts is to stay authentic.

    Finding an identity can sometimes seem overwhelming; you don’t want to be just another one who does the same as thousands of other people.  This is why it is important to determine what makes you different and then focus on that area.

    Ask yourself, how are you different competitively.  If it’s a company you have and want to develop a brand online ask you self how you are different from your competitors.  If you are an individual trying to build a brand online ask yourself what make you different what can you provide that people need.

    How do you want to be identified online is similar in how you want people in general to think of you.  What is your name on and offline represent?

    What is your unique value proposition to the marketplace, what can you offer better, than others.  Picking a good direction from the beginning will help layout a good roadmap for the future of your brand development.

    Create that first path to follow and stay on track, change and tweak when needed.  You must understand what message you want to convey to properly develop your brand online.

    Lars Svekis
    Digital Marketing Strategy Specialist
    @lsvekis

    Tags: , , , , , , , ,

  • 23Nov

    Social Media Branding Strategy 101

    Brand Development Online, Social Media No Comments

    Social Media Branding Strategy 101

    Get your network presence across as many networks as possible.  To start the 3 most important must have sites establish your brand on are Twitter, LinkedIn and Facebook.

    To begin your brand strategy, create a company Twitter, LinkedIn and Facebook account for you company. Include photo logo, links back to website brief description about your company.

    On Twitter offer helpful content about your business.  Answer questions about your industry become a resource for your industry.  Respond to requests for assistance with anything related to your business.  Don’t be afraid to respond to critics, there is a good opportunity to turn around bad feedback into positive feedback.  Respond to positive feedback, build stronger relationships with your loyal customers.

    Facebook business page wall, is the main portal where friends, fans and customers will interact with your business.  Check your wall posts, comments and recommendations regularly.  Add likes option to your website to take advantage of this feature.  The more interaction to the Facebook page the more your reach will be expanded.

    LinkedIn is a great place to expand your company reach.  Use LinkedIn answers to respond to users questions within your industry.  It’s important to establish yourself as a resource of information. Get involved with LinkedIn groups.  Responding and joining groups related to what your business products or services are is another great way to establish yourself as a industry expert.

    Focus your efforts on the three main sites above.  These will yield the greatest returns on your time.  Once established you can also move on to other sites and grow your brand on them as well.

    Lars Svekis
    Digital Marketing Strategy Specialist
    @lsvekis

    Tags: , , , , ,

   

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