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  • 20Dec

    Reasons to Create a Mobile Website

    Mobile SEO No Comments

    Mobile websites really are gaining acceptance. As more and more individuals make use of their own mobile phones as well as Smartphones to view the internet whenever they can’t take some time to sit at the table with a Computer, mobile websites make it effortless to do so. Listed below are 4 good reasons why, as a internet business owner, you need to consider creating a mobile website.

    1. Develop mobile or portable site visitors More and more people are choosing their mobile devices to access the online world. The reason why? The world wide web is always “on” using a mobile phone device. Additionally, you can access it anywhere and whenever you want. When we make use of the mobile web they are there for a specific reason. They really don’t have time to aimlessly search. If your site is optimized for mobile or portable consumers, they will click on you rather than a standard website designed for use on a Laptop or computer.

    2. Targeted marketing and advertising. Seeing that individuals access the mobile web for specific reasons, you will always reach your mark in relation to reaching the best marketplace for your product or service. With all the variance in display size, pick an advertising and marketing platform that offers different listing styles to accommodate just about all mobile phone devices. Get to the point in ads, telling the consumer what you would like from them.

    3. Extra revenue Even on mobile websites, you are able to create residual income for your own enterprise. Furthermore, your ad is the only one that can show up since just one web page is displayed at a time. It isn’t like the Laptop when you can easily move among pages any time that you want.

    4. Client satisfaction. Consumers will certainly wonder, since it is so easy to view the internet using their mobile phone, why don’t you employ a site to allow for them? They will use your PC optimized website but may find it troublesome to get around. They might think less of you if you don’t have a mobile version of the internet sites that they love.

    Tags: ,

  • 16Dec

    Future trends for Social Media Strategy with mobile

    Mobile SEO, SEO SEM Tutorials, Social Media No Comments

    Social media has literally changed digital communication forever.  The trend has always been for quicker and more efficient relaying of information and now this is true more than ever before.

    Mobile search is up and expected to surpass desktop search in 2012.  Most sites are experiencing a 10-15% mobile traffic ratio already.  As data plans decrease in cost and bandwidth increases there is an inevitable growth in mobile browsing.

    The combination with social media and mobile together is a marriage made in heaven.  The flexibility and ease of content updates that mobile devices provide has given social media a huge boost.  Statistically most people already have a Facebook account, now with mobile it’s easy to interact with it.

    Efficiency and ease of use drive create the trend for technology.  Gone are the days when marketers could spend month planning to execute a strategy.  Everything is evolving at a faster pace and so is marketing online.  You need to be there at the right time, with the right information and connect to the right person.  Marketing online has had to evolve to be more efficient and agile in the approach.

    There is a merger between technology and communications, having to understand both fields to transcend the new environment.  Technology driven results from the past are still true today.  Content is king and will always be, but now there is a bigger focus on new content.  Communication online is a two way communication, building and establishing connections to market.

    Social media is going to be big in 2012 along with the combination of mobile device access to the social media platforms.  Geo Targeting of advertisement will give marketers even more control on which segment of their audience will see the ads.  Making even more relevant and targeting advertising the main focus.

    Proper data collection of these new sources of advertising will be essential for future budgeting and gaining and understanding on ROI.  Shifting budgets to social media platforms will be an excellent direction to explore more targeted well timed advertising venues.  Mobile site SEO will become a bigger focus with geo targeted sites and integration with social media.

    Lars Svekis – SEO Expert

    Tags: , ,

  • 02Dec

    SEO for Mobile Sites and Mobile Search Importance of having a mobile site

    Make Web Page, Mobile SEO, web Development, Webmaster Tips 1 Comment

    15% of all searches online are no done with mobile devices.  Searches are going mobile do you have a site that can accommodate mobile browsers.  Google retains the large portion of mobile searches and submitting a mobile site to Google in webmaster tools is the first step in mobile website promotion.

    Mobile SEO is still in the infancy stages and from what we have learned online, getting in, in the beginning is where you can be reaping the rewards.  Don’t get left behind and get caught playing catch-up later.

    Customize your mobile site for the small screen giving your visitors a better experience and therefore building repeat visitors.

    The general SEO practices still apply, get good mobile site backlinks, have good content, create a site that is easy to navigate and have user friendly interaction.  Mobile sites must be quick and simple to use because you are limited to the display size.  Don’t make text too small or overwhelming.

    Yes, mobile websites should be search optimized and you should be getting your site indexed with Google.  Create a specific sitemap for Mobile.  Get you mobile pages indexed in search engines and you will start to see results.  More and more search is going mobile as data plans increase and more people have mobile devices.

    Look to follow up articles for more to find what features does SEO need for mobile where to submit mobile sites and how to optimize your mobile website.

     

    Lars Svekis
    Digital Marketing Strategy Specialist
    @lsvekis

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