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  • 16Dec

    Future trends for Social Media Strategy with mobile

    Mobile SEO, SEO SEM Tutorials, Social Media No Comments

    Social media has literally changed digital communication forever.  The trend has always been for quicker and more efficient relaying of information and now this is true more than ever before.

    Mobile search is up and expected to surpass desktop search in 2012.  Most sites are experiencing a 10-15% mobile traffic ratio already.  As data plans decrease in cost and bandwidth increases there is an inevitable growth in mobile browsing.

    The combination with social media and mobile together is a marriage made in heaven.  The flexibility and ease of content updates that mobile devices provide has given social media a huge boost.  Statistically most people already have a Facebook account, now with mobile it’s easy to interact with it.

    Efficiency and ease of use drive create the trend for technology.  Gone are the days when marketers could spend month planning to execute a strategy.  Everything is evolving at a faster pace and so is marketing online.  You need to be there at the right time, with the right information and connect to the right person.  Marketing online has had to evolve to be more efficient and agile in the approach.

    There is a merger between technology and communications, having to understand both fields to transcend the new environment.  Technology driven results from the past are still true today.  Content is king and will always be, but now there is a bigger focus on new content.  Communication online is a two way communication, building and establishing connections to market.

    Social media is going to be big in 2012 along with the combination of mobile device access to the social media platforms.  Geo Targeting of advertisement will give marketers even more control on which segment of their audience will see the ads.  Making even more relevant and targeting advertising the main focus.

    Proper data collection of these new sources of advertising will be essential for future budgeting and gaining and understanding on ROI.  Shifting budgets to social media platforms will be an excellent direction to explore more targeted well timed advertising venues.  Mobile site SEO will become a bigger focus with geo targeted sites and integration with social media.

    Lars Svekis – SEO Expert

    Tags: , ,

  • 25Nov

    Value and Common sense

    Brand Development Online, SEO SEM Tutorials, Social Media 2 Comments

    Create something of value online and you will have people coming back for more.  Quality is more important than quantity online, it wins every time.  Search engines are looking for quality, unique different content.  Spending extra time to make something more worthwhile will benefit you in the long run.  The search engines will rank you better and your visitors will return, follow you and even help spread the word about what you have to say.  This way you can enjoy the benefits from the multiplying effects through social media and social booking marking site.

    Its easy to waste time creating content online that will is not effective.  People reproduce same content over and over again not providing any real value to visitors.    The internet is plagued with parrots who repeat the same thing over and over again.  They are not able to establish their own identity and only repeat content that is already out there.

    Differentiate yourself from the crowd, unique content and ideas is the direction to go.

    Lars Svekis
    Digital Marketing Strategy Specialist
    @lsvekis

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  • 23Nov

    Social Media Branding Strategy 101

    Brand Development Online, Social Media No Comments

    Social Media Branding Strategy 101

    Get your network presence across as many networks as possible.  To start the 3 most important must have sites establish your brand on are Twitter, LinkedIn and Facebook.

    To begin your brand strategy, create a company Twitter, LinkedIn and Facebook account for you company. Include photo logo, links back to website brief description about your company.

    On Twitter offer helpful content about your business.  Answer questions about your industry become a resource for your industry.  Respond to requests for assistance with anything related to your business.  Don’t be afraid to respond to critics, there is a good opportunity to turn around bad feedback into positive feedback.  Respond to positive feedback, build stronger relationships with your loyal customers.

    Facebook business page wall, is the main portal where friends, fans and customers will interact with your business.  Check your wall posts, comments and recommendations regularly.  Add likes option to your website to take advantage of this feature.  The more interaction to the Facebook page the more your reach will be expanded.

    LinkedIn is a great place to expand your company reach.  Use LinkedIn answers to respond to users questions within your industry.  It’s important to establish yourself as a resource of information. Get involved with LinkedIn groups.  Responding and joining groups related to what your business products or services are is another great way to establish yourself as a industry expert.

    Focus your efforts on the three main sites above.  These will yield the greatest returns on your time.  Once established you can also move on to other sites and grow your brand on them as well.

    Lars Svekis
    Digital Marketing Strategy Specialist
    @lsvekis

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