Technology is the corner stone for what happens online, in order to understand future trends you need to understand what the technology that is driving those trends is capable of.
Online marketing is not the same as traditional media marketing where you place a message somewhere where your key demographic will see it and hope for the best. Online you have more control and are able to target who is what and how much of your ad they see. The control is complete and must be approached from a technical point of view. You also have the ability to better track your stats, no more throwing it out there and hoping it will stick. Real data is hundreds of times more valuable than opinions.
Understand what is out there, what trends and ideas are coming. Stay ahead of the crowd and work towards providing a better more focused service.
Gather your data and analyze it inside and out. This will give you key performance indicators that will help once again better target who sees your ad and how they follow your conversion funnel.
The geography is changing and to stay on top of this ever changing field you must have the ability to adapt and think outside the box.
Understanding of web design and the coding behind it helps to foresee what is possible. Once you have build navigation tables for your website you will start to better understand how people travel through your site. Make sure you are delivering the site navigation in a logical pattern, this will help traffic flow within your site.
The goal is to keep traffic within your network until it converts, the conversion is an integral part of marketing the final goal is the conversion.
Without that conversion the traffic and graphics and anything else fails.
This is why working together with technology and communications is so important to be successful at online marketing.
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