Marketing online has changed, a more logical analysis approach is necessary.
Most online marketers who are at the top of the spectrum and leading the way for new trends have in fact an IT background. A recent survey suggested that over 80% of online marketing experts come from information technology and were not from a communications background.
That 80% means that there is a shift from people working within IT over to marketing online. It makes sense because understanding the technology designing a website you know what works with the traffic. IT professionals also understand the mechanics behind the web and know what is possible and how to do it efficiently. The internet is all about efficiency and doing something better is what it is build upon.
Why are web developers switching to SEO and leaving the development world. Most are able to balance both, technology and communications. They are the bridge between the two worlds bringing together what they understand and making it possible online.
If you are a webmaster and don’t understand SEO then chances are your sites won’t be optimized and create a lot of extra work for the SEO and hence yourself as you have to update the site. When a tree fall in the forest and there is no one around to hear it did it make a noise, when a website looks great but no one visits it, is it a good site?
The lesson is to learn both, understand web design methodologies, the technology behind the web and traffic navigation principals. Then learn the communication part to connect with the users of your site and how to convert visitors.
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