Where does Search Engine Optimization fall, is it marketing or technology?
Technology you need to understand how to enter code and create your website. For on page optimization you need to have a strong understanding of technology. understanding of proper tagging and even hot htaccess works helps with creating a well working optimized website. Structure of your site as well as the navigation breadcrumbs and overall site design is essential for good search engine ranking.
Marketing is important as well, having an understanding of creating call to actions, leading people into the site and converting into a sale. Its complete process once someone first accesses your site and understanding marketing techniques is important in the site design as well. Keep visitors once they arrive is the job of marketing. Turn them into clients.
Both are required skills to be successful online, both onsite and offsite skills. A true SEO should have a good balance of both. Most SEO guru’s I know have come from a development background and have transcended into this mixed type of role. You need to be creative and technical. Think outside the box and get results.
Lars Svekis
Web 2.0 Digital Expert
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