Search Engine Ranking Optimization is a never ending progression. The process in truth is at the start just before you build your first section of code. In the main planning stages you must start with a concept. In order to find something you must understand the place where you want to go. Establishing a checklist will help direct you.
What’s the purpose of your web page? What are you considering doing online, the reason for creating the site initially. Consider this first so that you can adjust your plan. The internet is centered on finding a certain area of interest and having a source for information about that area. You can’t be a professional in all area, begin small and be specific. You should have already got a effective idea of what you want to do online, the purpose of your internet site.
The most critical item relating to the checklist is keywords, the ever so important portion of the SEO process. Keywords tend to be the core of what you will find yourself doing on the net. Take your time to determine who your customer is. Consider through the mindset of your web site visitor, what would are the initial thing they ask in terms of your website. What concerns would they have about your services or products. Make blueprint about your site on top of that imagine what relates to these details. Think which of the concerns really pulls you in.
Analyze who your competitors are and pay attention to what they’re doing. Exploring at the terms they are using. Build a total listing of search terms. Think once more about your site how is it different, better than the competition. What is unique with regards to the service you offer what makes you stick out.
You will have a great concept of what your key terms are, write them out always check them over. You are ready to employ a keyword tool like Adwords keyword tool. Enter your keyword list within the tool. Perfect your list with keywords which use the top search results return on results and possess the least competition. Select your polished list, should be around 20-40 keyword phrases.
Utilizing this list now, and you’re theoretically in a position to process next steps of the web site setup and optimization. Keywords are crucial for a complete beginning with Website positioning.
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Tags: Adwords, Ebusiness, Guide webmasters, Keywords, Marketing, Online, PPC, SEM, SEO
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Marketing online has changed, a more logical analysis approach is necessary.
Most online marketers who are at the top of the spectrum and leading the way for new trends have in fact an IT background. A recent survey suggested that over 80% of online marketing experts come from information technology and were not from a communications background.
That 80% means that there is a shift from people working within IT over to marketing online. It makes sense because understanding the technology designing a website you know what works with the traffic. IT professionals also understand the mechanics behind the web and know what is possible and how to do it efficiently. The internet is all about efficiency and doing something better is what it is build upon.
Why are web developers switching to SEO and leaving the development world. Most are able to balance both, technology and communications. They are the bridge between the two worlds bringing together what they understand and making it possible online.
If you are a webmaster and don’t understand SEO then chances are your sites won’t be optimized and create a lot of extra work for the SEO and hence yourself as you have to update the site. When a tree fall in the forest and there is no one around to hear it did it make a noise, when a website looks great but no one visits it, is it a good site?
The lesson is to learn both, understand web design methodologies, the technology behind the web and traffic navigation principals. Then learn the communication part to connect with the users of your site and how to convert visitors.
Tags: Communications, Marketing, SEO, Traffic
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Where does Search Engine Optimization fall, is it marketing or technology?
Technology you need to understand how to enter code and create your website. For on page optimization you need to have a strong understanding of technology. understanding of proper tagging and even hot htaccess works helps with creating a well working optimized website. Structure of your site as well as the navigation breadcrumbs and overall site design is essential for good search engine ranking.
Marketing is important as well, having an understanding of creating call to actions, leading people into the site and converting into a sale. Its complete process once someone first accesses your site and understanding marketing techniques is important in the site design as well. Keep visitors once they arrive is the job of marketing. Turn them into clients.
Both are required skills to be successful online, both onsite and offsite skills. A true SEO should have a good balance of both. Most SEO guru’s I know have come from a development background and have transcended into this mixed type of role. You need to be creative and technical. Think outside the box and get results.
Lars Svekis
Web 2.0 Digital Expert -
As an SEO you’ve done your job, increased visitors from the site by a substantial margin.
But wait there is something more important and pressing, your conversion ratio. Is it better to have 1000 visitors and sell 5 items or have 100 visitors and sell 5 items? Trick question….. not really.
The conversion ratio, is 5% at 100 visitors which is a nice healthy ratio. Your conversion ratio is only 0.5% with 1000, this is something that needs attention. To sell 6 items you would only need another 20 visitors on the 100 site but a big 200 with the 1000 site.
Conversion is ultimately one of the most important aspects of your SEO work. Goal of any website is to do something, meet a goal which should be predetermined in the design stage. Know what you want to accomplish and the message you want to say. Include what you want your visitors to get out of your site, what is the purpose? Determine what your goals are in order to find if your site is converting into those goals. You need to have goals setup in order to achieve what you want on the site.
You only have precious 2-5 seconds to keep you visitor attention on your site. You need to captive them within these precious first second or they will hit back and move on. This is where your goal comes in play, you need to be working towards this goal whatever it may be either time on site, selling your products or other connection goals.
If your conversion ratio is low you need to ask yourself why are people not achieving the goals I have set out?
Are the calls to action clear?
Are the calls to action easy to find?
Are there too many calls to action?
Is your message and goal clear to the first time user?
I would suggest using a tool such as website optimizer from Google. This tool allows you to setup testing environments and actually test get real results. By testing and finding results you can increase your conversion ratio. Test see what works, make the change and test again.
Lars Svekis
Digital Marketing Strategy Specialist
@lsvekis
Tags: Conversion, Marketing, SEM, SEO, Split Testing, Testing
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Picking a theme and staying true with it is a great place to start developing yourself and your business online. One of the most important parts is to stay authentic.
Finding an identity can sometimes seem overwhelming; you don’t want to be just another one who does the same as thousands of other people. This is why it is important to determine what makes you different and then focus on that area.
Ask yourself, how are you different competitively. If it’s a company you have and want to develop a brand online ask you self how you are different from your competitors. If you are an individual trying to build a brand online ask yourself what make you different what can you provide that people need.
How do you want to be identified online is similar in how you want people in general to think of you. What is your name on and offline represent?
What is your unique value proposition to the marketplace, what can you offer better, than others. Picking a good direction from the beginning will help layout a good roadmap for the future of your brand development.
Create that first path to follow and stay on track, change and tweak when needed. You must understand what message you want to convey to properly develop your brand online.
Lars Svekis
Digital Marketing Strategy Specialist
@lsvekisTags: Big ecommerce, Brand Development, Brand Strategy, Create your Brand, Internet, Marketing, Online, Strategy, Web
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