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Organic listing online are vital to any website.  You need to have good search engine optimization to rank high in search engines.

Just to illustrate the importance of being in the top 3 results on Google.  The top 3 results get 63% of the clicks on Google.  That means a lot of free traffic to your site if you can get in the top listings.

Spots 4 and 5 make up 11% of the clicks which is still good.  Interestingly its the same amount of clicks that all listings after 10 get combined.  In fact if you have a top 1st result for a keyword you can expect 4 times the traffic that all the other sites under spot 10 get combined from that keywords.  This could be millions of other sites that rank for the keyword, ALL the Millions of Site combined are getting only a quarter of the traffic that spot 1 gets.

Yes spot 1 is really really important to get traffic.  Rounding up the top ten spots the remaining 6-10 get about 16% traffic together which is just above spot 2 on its own and still a third of the traffic from just spot one alone.

Heres the breakdown on google traffic according to rank in the search engine results.

1 – 42%

2 – 12%

3 – 9%

4 – 6%

5 – 5%

6 – 4%

7 – 3.5%

8 -3%

9 – 2.5%

10 – 3%

Everyone else below is getting as a combined number only about 10% of the traffic.

There are ways to improve your results, if you rank in the top 5 you can improve by having a good title tag and an enticing meta description on your page.  This gets listed in the search results page and may swing more clicks to your site if you make it appealing enough for searchers.  But remember to deliver what you descibe or your bounce rates will be high.

Lars Svekis – SEO Specialist