Would you rather get 10 sales from 1000 visitors or 10 sales from 100 visitors?
Trick question and yes the sales are the same but the core conversation rate is different. You want the sales regardless but having conversion rates high means that you need less traffic to sell more items. You are also running more efficiently at 10% conversion than at 1% conversion.
The correlation is that between the traffic and sales so if you increase your traffic by another 100 your sales will double at 1% conversion you sales will only go up by 1 for every 100 visitors.
If you have a 1% conversion rate then you need to focus your efforts on why your pages are not converting better. Don’t look at the traffic place a focus on why. Try webmaster tools funnel system showing different pages to see what converts better.
If you have a 10% conversion rate you are doing something really right, now you need to expand and build in more traffic. Focus your work to generate more quality traffic keeping your conversion rate high and growing with the increase in traffic.
Average conversion rates are 2-5% depending on what you are selling and what your conversion goal is.
Lars Svekis
Digital Marketing Strategy Specialist
@lsvekis
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