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  • 01Dec

    Mobile Website Design how to design a mobile site

    web Development, Webmaster Tips No Comments

    When designing a mobile website there are some new considerations to take into account.   The structure itself needs to be different since the output on the screen is smaller and not the standard size.

    The best practice is to create a sub-domain specifically for the mobile page.  You should be able to log into your hosting panel and add a sub-domain.  You can name the sub-domain to anything that makes sense like mobile.mydomain.com or m.mydomain.com.

    Site design and ease of navigation should be considered for mobile and not for a standard full screen user.  Below are some tips for more effective mobile design.
    Focus on shorter text, more precise information.
    Include contact information at the top of the page.
    List image dimensions.
    Make sure the site load quickly.
    Text should be short enough to elimination zooming or scrolling.
    Links and button should be click-able with thumb.
    Search is essential for mobile sites for faster access to content.
    Link your YouTube account at the bottom which should be clickable for easy access

    Include your geotag metatags for geo targeted searches.  A great geo tag generator is at http://www.geo-tag.de/generator/en.html

    In the Metatags also include the viewport tag which controls layout on mobile devices. <meta name=”viewport“>

    Sitemaps for Mobile are different as well
    Include the mobile XML header and tag below the page location.  <mobile:mobile/>
    Googles recommended format is http://www.google.com/support/webmasters/bin/answer.py?answer=34648

     

    Quality testing is important with mobile as not all mobile devices are
    Test your site in and XHTML validator like http://validator.w3.org/mobile/

    Download mobile emulators

    http://www.opera.com/developer/tools/mobile/

    http://www.electricplum.com/dlsim.html

     

    If your mobile site looks right and your links are working, images are coming up properly then you are ready to launch your site.

    Lars Svekis
    Digital Marketing Strategy Specialist
    @lsvekis

    Tags: , , , , , , ,

  • 23Nov

    Keyword Report one place to begin the process for your ebusiness

    SEO SEM Tutorials 2 Comments

    Search Engines is actually a constant endeavor. The procedure in actual fact is at the start even before you create your initial piece of code. In the primary planning stages you want to begin with a strategy. In order to get something you need to realize where you need to go. Developing a list of guidelines will help direct you. What is the reason for your website? What do you find yourself considering doing online, why are you building the website to begin with. Think this through first in order to optimize your set up. The internet is focused on locating a precise area of interest and obtaining a source for info about that area. You can’t be an expert in every area, begin small and be specific.

    You need to actually have a beneficial idea of what you want to do online, the objective of your internet-site. A very powerful item on the checklist is keywords, the extremely important aspect of the Search engine process. Keywords and phrases will be the core of what you will be doing on the web. Take a bit of time to determine who your customer is. Consider the vantage point from your website browser, what would be the primary thing they ask with regards to your internet site. What questions would they have got about your goods and services. Make blueprint about your site furthermore think of what surrounds these details. Think of which of the thoughts really pulls you in. Analyze who the competition are and pay attention to what they’re doing. Browsing by the terms they are using. Build a detailed list of key terms. Think yet again about your web page how is it unique, better than your competition. What is unique regarding the service you are offering the reason why you separate yourself. You will need a good idea of what your key terms are, write them out check them over.

    You are ready to employ a keyword tool like Adwords keyword tool. Key in your keyword list in the tool. Improve your list with keywords which use the best search scores return on results and have the least competition. Decide upon your enhanced list, ought to be around 20-40 key-phrases. Using this list now, and you are officially prepared to work through next steps of the site setup and optimization. Keywords are factor to a good beginning with Web optimization.

    Search Engine Checklist First Steps

    Lars Svekis
    Digital Marketing Strategy Specialist
    @lsvekis

    Tags: , , , , , , ,

   

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