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  • 20Dec

    What is UX versus UA

    web Development, Webmaster Tips No Comments

    Both are terms of how you design your web application, web site or overall application.  They are both based on user interaction with your site.

    UX is the user experience as an overall measurement.  The better of an experience the user has the more your site is UX friendly.  You can have a great site but is the user doesn’t feel the overall site experience is great then your UX is lacking.

    Websites have been designed with useability, how your site links to all the posts and that was the design strategy.  Changing of the strategy to more than just functionality to include user experience is important.  Web applications have always strives to deliver an intuitive experience which makes sense.  The easy it is to navigate something even if its the users first time the more better the user experience.

    Look to design with good user experience as well as functionality.

     

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  • 13Dec

    Marketing or Technology what is SEO

    Make Web Page, SEO SEM Tutorials, web Development, Webmaster Tips 1 Comment

    Where does Search Engine Optimization fall, is it marketing or technology?

    Technology you need to understand how to enter code and create your website.  For on page optimization you need to have a strong understanding of technology.  understanding of proper tagging and even hot htaccess works helps with creating a well working optimized website.  Structure of your site as well as the navigation breadcrumbs and overall site design is essential for good search engine ranking.

    Marketing is important as well, having an understanding of creating call to actions, leading people into the site and converting into a sale.  Its  complete process once someone first accesses your site and understanding marketing techniques is important in the site design as well.  Keep visitors once they arrive is the job of marketing.  Turn them into clients.

    Both are required skills to be successful online, both onsite and offsite skills.  A true SEO should have a good balance of both.  Most SEO guru’s I know have come from a development background and have transcended into this mixed type of role.  You need to be creative and technical.  Think outside the box and get results.

    Lars Svekis
    Web 2.0 Digital Expert

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