Search Engine Optimization Training

Search Engine Optimization Tutorials Online
Product Search Engine Optimization Details
Total Time : 7 hrs
Number of Movies : 91
Number of Discs : 1
Catalogue Number : 33569
Language :
Author : James Gonzalez

Description Search Engine Optimization

The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 390 million people online throughout the world today, and this number is growing larger every day at an unprecedented rate. With this many people online, it's no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It's easy to get lost in the crowd and many new websites have failed because of poor search engine optimization.

VTC Author James Gonzalez is here to help you rise above the web noise and get noticed. From keyword placement to the best utilization of code, learn important tips you must know as well as common mistakes you must avoid, to be noticed on the web. To begin learning today, simply click on one of the Search Engine Optimization movie links.

01 Course Intro
0101 Course Intro
0102 Course Overview
0103 Importance of Search Engines
0104 Limitations of Optimization
02 Introduction To Search Engines
0201 The Search Engines Landscape
0202 Crawler Based Search Engines
0203 Human Powered & Pay Per Click Systems
0204 Hybrid Search Sites
0205 How Crawler Based Search Engines Work
0206 How Search Engines Rank Web Pages Pt.1
0207 How Search Engines Rank Web Pages Pt.2
0208 The Most Popular Search Sites
0209 Survey of the Most Popular Search Sites
0210 Overture/Google Adwords & Others
0211 Search Systems You NEED to Work With
03 Checking Your Sites Current Status
0301 Google & the Google Toolbar
0302 Yahoo & the Others
0303 Fixing Frames
0304 Page Titles & Page Descriptions
0305 Page Links & Page Content
04 How Domain Names Effect Placement
0401 Overview
0402 Choosing Effective Names
0403 Registering Domain Names
0404 Using Multiple Domain Names
0405 Set Up & Link Multiple Domain Names
05 Choosing Target Keywords
0501 Keyword Research
0502 Keyword Phrases vs. Single Words
0503 Analyzing the Competition for Keywords
0504 Refining Your Keywords
0505 Wordtracker
0506 Other Tools to Aid in Keyword Work
0507 Keyword Placement
06 Designing Search Engine Friendly Pages
0601 Titles
0602 Meta Description Tags
0603 Meta Keyword Tags
0604 Page Content: Headings
0605 Page Graphics & ALT Tags
0606 Text Content
0607 Strategies Designing Your Page Content
0608 Links
0609 Site Map Pages
0610 Common Page Content Mistakes
0611 Invisible Navigation Systems
07 Link Popularity/Page Importance & Reputation
0701 Importance of Links
0702 Link Popularity
0703 Page Reputation
0704 Page Importance
0705 Strategies for Getting Good Links Pt.1
0706 Strategies for Getting Good Links Pt.2
0707 Links that can Work Against You
0708 Guide for Improving Links
08 Optimization Tricks
0801 Keyword Spamming
0802 Invisible Text
0803 Images
0804 Redirect Pages
0805 Comments/Bait & Switch
0806 Cloaking
0807 Information Pages
0808 Hidden Links
09 Specific Strategies
0901 Google
0902 Google Page Construction Tips
0903 Yahoo
0904 Yahoo/Overture Site Match Xchange
0905 Overture
0906 Overture Listing Choices
0907 AskJeeves/Teoma
0908 Open Directory Project (ODP)
0909 Tips for getting listed in the ODP
0910 MSN
0911 Looksmart
0912 LookSmart Optimization Tips
10 Getting Hi Tech Pages Indexed
1001 Frame pages
1002 Flash Pt.1
1003 Flash Pt.2
1004 Dynamically Generated Pages
11 Registering Your Sites
1101 Essentials of Getting Your Site Listed
1102 Recommended Submission Order
1103 Submitting to Google
1104 Submitting to Yahoo Search Engine
1105 Submitting to Directories
1106 Submitting to Yahoo Directory
1107 Submitting to ODP Directory
1108 Submitting to AskJeeves
12 Search Engine Optimization Tools
1201 Optimization Resources: Search Sites
1202 Optimization Resources: Web Sites
1203 Wordtracker
1204 Tools for Checking Site Rankings
1205 Keyword Density Analyzers
1206 Link Optimizers Optilink
13 Disclaimer
1301 Disclaimer
14 Credits
1401 About This Author
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