|
Improving Customer Loyalty
This course will provide employees and managers with a basic understanding
of and tools for building customer loyalty. It covers basic principles
and approaches to dealing with customers and creating loyal, repeat
customers.
After completing this course you will be able to
Recognize the importance of customer loyalty and the high costs
of lost customers
Identify the sources of customer turn-offs and dissatisfaction
Explore techniques for dealing effectively with unhappy customers in a professional
and helpful way
Understand the role of customer expectations in determining satisfaction and
loyalty
Description
This course will provide employees and managers with a basic understanding
of and tools for
building customer loyalty. It covers basic principles and approaches
to dealing with customers
and creating loyal, repeat customers.
Audience
This course is intended for front-line customer service employees
in a wide range of businesses
and industries.
Prerequisites
None
Course Duration
»
This course takes 30 to 40 minutes to complete.
Objectives
After completing this course you will be able to
»
Recognize the importance of customer loyalty and the high costs
of lost customers
»
Identify the sources of customer turn-offs and dissatisfaction
»
Explore techniques for dealing effectively with unhappy customers
in a professional
and helpful way
»
Understand the role of customer expectations in determining satisfaction
and loyalty
»
Apply the best possible loyalty-building service behaviors |