The
Basic Internet Marketing Model
This course considers how traditional companies can profit from
Web technologies and Internet marketing. This includes indirect
benefits to brand, efficiency, and effectiveness. Companies can
make profits directly through online sales, commissions, or advertising.
One of the most important developments is the concept of closed-loop
marketing. You will learn how this can lead to more efficient marketing
expenditures.
After completing this course you will be able to
Analyze the characteristics of Web provider-based and user-based
revenue models
Explain how online sales complete the online commerce cycle and make the process
accountable
Understand the importance of Web chains to Web-based marketing
Explain the characteristics of the Yahoo! model
Description
This course considers how traditional companies can profit from Web
technologies and Internet
marketing. This includes indirect benefits to brand, efficiency,
and effectiveness. Companies can
make profits directly through online sales, commissions, or advertising.
One of the most important
developments is the concept of closed-loop marketing. You will learn
how this can lead to more
efficient marketing expenditures.
Audience
This course is designed for managers, executives, and marketing and
sales personnel.
Prerequisites
None
Course Duration
»
This course takes approximately 30 to 45 minutes to complete.
Objectives
After completing this course you will be able to
»
Identify improvement-based benefits from the Web
»
Analyze the characteristics of Web provider-based and user-based
revenue models
»
Explain how online sales complete the online commerce cycle and make
the
process accountable
»
Describe closed-loop marketing
»
Understand the importance of Web chains to Web-based marketing
»
Evaluate Web chain effectiveness
»
Explain the characteristics of the Yahoo! model
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