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Search Engine Optimization

Search Engine Optimization Search Engine Optimization
Product Info 399
James Gonzalez - searchengineoptimization - 1
Date Added : 2002-01-21

7 hrs 91 lessons
english
Price : 99.95

Price : 99.95 Qty

Product Description :

The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 390 million people online throughout the world today, and this number is growing larger every day at an unprecedented rate. With this many people online, it's no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It's easy to get lost in the crowd and many new websites have failed because of poor search engine optimization.

VTC Author James Gonzalez is here to help you rise above the web noise and get noticed. From keyword placement to the best utilization of code, learn important tips you must know as well as common mistakes you must avoid, to be noticed on the web. To begin learning today, simply click on one of the Search Engine Optimization movie links.

Search Engine Optimization

How Domain Names Effect Placement

Overview
Choosing Effective Names
Registering Domain Names
Using Multiple Domain Names
Set Up & Link Multiple Domain Names

Choosing Target Keywords

Keyword Research
Keyword Phrases vs. Single Words
Analyzing the Competition for Keywords
Refining Your Keywords
Wordtracker
Other Tools to Aid in Keyword Work
Keyword Placement

Designing Search Engine Friendly Pages

Titles
Meta Description Tags
Meta Keyword Tags
Page Content: Headings
Page Graphics & ALT Tags
Text Content
Strategies Designing Your Page Content
Links
Site Map Pages
Common Page Content Mistakes
Invisible Navigation Systems

Optimization Tricks

Keyword Spamming
Invisible Text
Images
Redirect Pages
Comments/Bait & Switch
Cloaking
Information Pages
Hidden Links

Specific Strategies

Google
Google Page Construction Tips
Yahoo
Yahoo/Overture Site Match Xchange
Overture
Overture Listing Choices
AskJeeves/Teoma
Open Directory Project (ODP)
Tips for getting listed in the ODP
MSN
Looksmart
LookSmart Optimization Tips

Getting Hi Tech Pages Indexed

Frame pages
Flash Pt.1
Flash Pt.2
Dynamically Generated Pages

Search Engine Optimization Tools

Optimization Resources: Search Sites
Optimization Resources: Web Sites
Wordtracker
Tools for Checking Site Rankings
Keyword Density Analyzers
Link Optimizers Optilink