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Making money with Affiliate programs

By Lou Speks

Making money through affiliate sites is not always as easy as just placing a link on your site and hoping people will click it.

Before deciding to place and ad on your website you should consider the advertiser. Their ad also reflects on your website make sure the advertiser is appropriate to your website.  Visit the advertisers’ website and evaluate it for yourself.  The advertisers’ website should answer yes to the following questions.

• Website had a neat and clear appearance.  I understood what they are selling right away.
• Ease of Navigation to products.  I could find the products easily and purchasing them is easy to understand and do.
• Website was comprehensible and customer friendly.  I could contact information for the company without many barriers

The advertiser should have incentives for performance.  The better your campaign performs you should be able to receive higher rewards.  The advertiser should be in line with your goals, if you intend to sell different products not only the general website you should choose advertisers which are consistent with that.  They should have special offers and incentive programs to keep you motivated as a publisher of their material.  There should be a variety of ads available for you to choose from.  The Advertiser should be keeping their material up to date.

Understanding your visitors and providing appropriate ads will help you gain greater returns from your ads.  Placing relevant ads to what your website is about is a good way to optimize your performance.  If your site is dedicated to Automobiles make sure the ads you are placing are also automotive related.  This is the best way to get the most out of your ads while bringing your visitors relevant information they might also be interested in.

Test your ads to see which one work the best.  Setting up a testing and evaluation period for each ad will help you determine which ones perform better and are better suited for your audience.

Use the affiliate programs statistics on their advertisers to judge your own performance as well as the advertisers’ performance.  If your ads are performing worse than the average you should consider making some changes.  The Earning per Click ratio is a good way to judge this.  Discontinue less successful advertisers and replace them with one that work.

Banner ads usually generate less than a 0.0005% click thru rate.  This kind of rating when paid per click is only good for high traffic sites.  Usually at about $0.02 this does not amount to a lot of money unless your website gets more than 2000 hits a day.  Even then it is hard to build up worthwhile returns.  Choose your affiliate program according to your website and your website potential.  Earning a percentage of sales or getting paid per lead can results in higher returns for you.

One affiliate programs which can greatly increase your hits without costing you anything is ExitExchange, they have actually doubled the traffic to my website.  It’s free to sign up.